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The case discusses how Novo Nordisk, the International Committee of the Red Cross (ICRC), and the Danish Red Cross (DRC) set up a humanitarian partnership (called 'Partnering for Change', P4C) to support the treatment of non-communicable diseases (NCDs) in humanitarian crisis settings with a particular focus on the treatment of diabetes and hypertension. The case provides background information on all three partner organizations, describes how the partnership was formed over several years, and points to the challenges and dilemmas the partner organizations were faced with at the launch of the partnership.


The case allows for a discussion of the special nature of partnerships in the context of humanitarian assistance. Further, it invites students to reflect on the strategic motivations of the different partners to explore new forms of business-humanitarian partnerships as well as the challenges inherent in such partnerships.

The case is available for free (open access) at the Case Center. Visit the Partnering for Change website.

Webinar: Business as Unusual

In August 2021, we hosted a webinar to celebrate the launch of the P4C teaching case. We discussed the potential and challenges of business-humanitarian collaboration with our panelists. 

Panelists: Peter Klansø, International Director of the Danish Red Cross (DRC); Mette Morsing, Head of the UN Principles for Responsible Management Education; and Soraya Ramoul, Senior Director, Global Access to Care, Novo Nordisk. Moderator: Prof. Andreas Rasche (CBS).

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